Speakers

Tracy Bay is the Head of Strategy and Ecommerce at J.Crew Group, where she leads ecommerce, digital marketing, loyalty & retention for J.Crew and its Factory business, in addition to overseeing corporate strategy and consumer insights across the company’s portfolio of brands. She is focused on driving growth in key areas of the business while developing both brand and corporate strategies to unlock long-term value creation.  Her specialty is analyzing and translating customer behavior into impactful business strategies, ensuring the brands remain relevant and continue to grow in an ever-evolving market. 

Prior to stepping into her current role in 2020, Tracy focused on new business development and strategy for Madewell. Before joining J.Crew Group, she played a key role in leading strategy at Levi Strauss & Co., Saks Fifth Avenue, and Ralph Lauren. Tracy is a graduate of Rutgers University.