Speakers

William Kim is Chief Lifestyle Officer of Project B where he leads global lifestyle strategy across merchandise, brand collaborations, and cultural partnerships, integrating sport, fashion and community into an iconic global brand with an overall business model which is unique to Project B as the end to end model will be purpose built for future vs. today’s commerce model. Project B is an elite global basketball Grand Prix that is streaming and social native built for the new generation of fans. Prior to Project B, William was CEO of Shinsegae International (and CDO of Shinsegae Group), Rapha and AllSaints, in addition to earlier executive roles with Samsung, Burberry, Abercrombie & Fitch and Gucci Group.