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Brains' Trust Workshop: Humanizing Retail - Understanding the Holistic Customer

16 Apr 2024
Regency 1
Winning Innovation
With the growing prevalence and importance of data collection and analysis across retail, including the increasing proliferation of AI in decision-making, ensuring retailers are not losing sight of the human customer at the end of that data is essential. This highly popular workshop will explore how the “human” elements of retail data can be found and prioritised. Join your peers in exclusive discussions that focus on creating a “total” experience for customers; identifying the barriers to meaningful customer centricity and how innovative tools can assist us with this.  
Alex Genov, Head of Marketing Insights and Customer Research -
Martin Urrutia Islas, Global Head of Innovation and Experience - LEGO
Elsa Pedro do Souto, Global Senior Manager Analytics and BI - MARS
AiCi Li, Director of Futures Lab - MARS

Join retail leaders shaping the future of global retailers