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Brains' Trust Workshop: Future-Proofing Retail: Understand and Engage Gen Z through Rapid Prototyping

17 Apr 2024
Regency 1
Winning Teams , Winning with Customers , Winning with Purpose

In an era where Gen-Z’s consumer preferences evolve at lightning speed, and the digital landscape reshapes the way we think about retail, the key to sustainable growth lies in understanding and engaging the next generation of consumers: Gen Z. "Future-Proofing Retail" is an interactive workshop designed for forward-thinking marketers, brand strategists, and retail innovators eager to connect with this critical demographic. Through a blend of insightful keynote presentation, dynamic Q&A sessions, and hands-on rapid prototyping activities, participants will explore the latest trends, preferences, and values of Gen Z consumers, with the aim of designing retail experiences that resonate with this influential group.

Why Attend:

  • Gain actionable insights directly from Gen Z to inform your marketing and retail strategies.
  • Learn through doing: move quickly from idea to prototype with immediate feedback from your target demographic.
  • Network with like-minded professionals facing similar challenges and opportunities in the retail sector.

Join us for a transformative workshop experience that will redefine the way you approach retail marketing and engagement for Gen Z consumers. Unlock the potential of your brand to captivate the hearts and minds of the next generation.



BOBBY JONES is a visionary entrepreneur and inspiring storyteller whose work has helped leaders in over 150 countries to drive meaningful innovation and growth. Bobby’s the co-founder of Conspiracy of Love which is pioneering new eras of purposeful growth for the world's leading companies, including Sephora, adidas, Unilever, Mondelez and PepsiCo. He is also the Co-Founder of Good is the New Cool, a creative studio focused on filling the Hope Gap with stories of inspiration, innovation and impact  Good is the New Cool produces books, podcasts, TV shows and a global conference series called GOODCon that has taken place in Los Angeles, London, Sydney and New York. Bobby’s latest venture RIVET, is a Gen- Z focused social enterprise that partners with popular brands to fund youth-led change through consumer purchases. By bringing together brands, influencers, and NGOs, Rivet will invest over $250 million in youth-led social innovation over the next decade. 

Bobby Jones, Founding Partner - Conspiracy of Love

Join retail leaders shaping the future of global retailers