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Exploring opportunity in the African market

17 Apr 2024
Track 3
Winning with Customers
Retail within Africa is set to transform in the coming decade: from the rapid rise of the expanding middle class to the increasing adoption of technology, there is a prime landscape for growth in the region. With a continent representing 55 independent states, each with a unique economy and customer profile, developing a nuanced strategy for expansion in this region is essential. Join this deep look at the region and the strategies for success.  
Eric Wokabi, Country General Manager - Marathon

Join retail leaders shaping the future of global retailers