Extending High-Performance into New Channels, Models and Teams
18 Apr 2024
Winning with Customers
The Barbie movie was one of the most memorable activations of the year for the way it took a long-established product and bridged the gap between many different generations to make it relevant for all. Through developing new brand identities and taking control of the brand through DTC channels, Mattel have overhauled their model for a new age.