Skip to main content

Extending High-Performance into New Channels, Models and Teams

18 Apr 2024
Main Stage
Winning with Customers
The Barbie movie was one of the most memorable activations of the year for the way it took a long-established brand and bridged the gap between many different generations to make it relevant for all. Through developing new brand identities and taking control of the brand through DTC channels, Mattel have overhauled their model for a new age.
Anita Mendiratta, President and Founder - Anita Mendiratta and Associates
Sanjay Luthra, EVP Managing Director EMEA & Global DTC - Mattel

Join retail leaders shaping the future of global retailers