This keynote by the Content Marketing Manager at specialist youth intelligence group, Ypulse, zeroes in on the critical role of authentic engagement in connecting with Gen Z through conversational commerce, underpinned by strong brand values. It will showcase how brands can effectively communicate and resonate with this demographic by integrating their core values into every aspect of their digital dialogue. The focus will be on practical strategies for using social media and digital platforms to create genuine connections, emphasizing transparency, authenticity, and a commitment to the values that matter most to Gen Z.