PHYSICAL RETAIL IS SPECIAL

World Retail Congress is famous for iconic store visits, led by executive leadership teams and we are excited to bring this concept to Berlin on 27th April 2026.

Driven by guidance from our community, our exclusive Flagship Store Tours send delegates behind-the-scenes at some of the worlds’ most impressive stores that are defining the industry.

SIGN UP FOR STORE TOURS (opens in a new tab)

 

2026 FLAGSHIP STORE TOURS

TOUR ONE: HIGH STREET

Join senior executive leaders on an exclusive tour exploring three of the world’s most dynamic retail brands. This curated experience offers behind-the-scenes access to cutting-edge store concepts redefining customer engagement, sustainability, and digital integration. Discover how these global powerhouses are blending brand storytelling, design, and technology to create the next generation of retail experiences.

adidas logo; hoka logo; mango logo
SIGN UP FOR TOUR ONE

TOUR TWO: EVERYDAY INNOVATION

Discover how some of Europe’s leading discount and category specialists are redefining retail. Led by senior executive leadership, this tour explores how these powerhouse brands combine operational excellence, smart assortments and digital innovation to deliver exceptional customer experiences at scale. 

action logo; obi logo

SIGN UP FOR TOUR TWO

TOUR THREE: FOOD & ESSENTIALS

Explore Germany’s leading food retail innovators on this immersive tour led by senior executive leadership. Gain insider perspectives on the future of grocery from fresh market concepts to next-generation convenience. 

rewe logo

SIGN UP FOR TOUR THREE

TOUR FOUR: MODERN CHOICE

Experience two icons of German retail excellence on an exclusive guided tour led by senior executive leadership. Discover how these renowned destinations balance tradition and innovation, craftsmanship and curation, to deliver uniquely inspiring customer experiences. This visit offers deep insights into the evolving soul of European retail.

rewe logo

SIGN UP FOR TOUR FOUR

TOUR FIVE: TECHNOLOGY

Experience Zalando’s Berlin campus - the innovative heart of Europe’s leading fashion and lifestyle platform. Led by senior executives, go backstage to explore how Zalando uses the latest AI-powered technologies to innovate for customers, create inspiring and emotional shopping experiences and build a fully integrated commerce system for brands on and off Zalando. Join an interactive exchange to envision the future of online retail together.

zalando loog
SIGN UP FOR TOUR FIVE

Loading

STORE TOUR SIGN UPS ARE NOW OPEN

Places on our flagship store tours are available to retail and brand delegates on a first-come, first-served basis. 

Please complete the form, choose your preferred tour, and a member of our team will be in touch in due course to confirm your space.

PLEASE NOTE: The tours run SIMULTANEOUSLY. It is only possible to attend one tour.

EXPLORE THE WORLD RETAIL CONGRESS 2026 DELEGATE BROCHURE

Ready to discover the strategies, innovations, and executive-led experiences behind these flagship tours? Get the brochure to see how each tour will unlock real-world insights you can take back to your business.

DOWNLOAD BROCHURE (opens in a new tab)