PHYSICAL RETAIL IS SPECIAL

World Retail Congress has been famous for its iconic store visits, led by executive leadership teams, and in 2026 this experience was brought to Berlin on 27th April.

Driven by guidance from our community, the exclusive Flagship Store Tours took delegates behind the scenes at some of the world’s most impressive stores, showcasing the retail concepts redefining the industry.

Looking ahead, the journey continues in Milan, where the next chapter of Flagship Store Tours will spotlight more inspiring retail destinations shaping the future of physical retail.

Explore live sessions, insights and reports from World Retail Congress

EXPLORE SESSION HIGHLIGHTS (opens in a new tab)
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2026 FLAGSHIP STORE TOURS

TOUR ONE: HIGH STREET

Senior executive leaders guided an exclusive tour exploring three of the world’s most dynamic retail brands. This curated experience offered behind-the-scenes access to cutting-edge store concepts redefining customer engagement, sustainability, and digital integration. Delegates discovered how global powerhouses are blending brand storytelling, design, and technology to create the next generation of retail experiences.

adidas logo; hoka logo; mango logo

TOUR TWO: EVERYDAY INNOVATION

Delegates discovered how some of Europe’s leading discount and category specialists are redefining retail. Led by senior executive leadership, this tour explored how these powerhouse brands combine operational excellence, smart assortments and digital innovation to deliver exceptional customer experiences at scale.

action logo; obi logo

TOUR THREE: FOOD & ESSENTIALS

Delegates explored Germany’s leading food retail innovators on this immersive tour led by senior executive leadership. They gained insider perspectives on the future of grocery, from fresh market concepts to next-generation convenience.

rewe logo

TOUR FOUR: MODERN CHOICE

Delegates experienced two icons of German retail excellence on an exclusive guided tour led by senior executive leadership. They discovered how these renowned destinations balance tradition and innovation, craftsmanship and curation, to deliver uniquely inspiring customer experiences. This visit offered deep insights into the evolving soul of European retail.

rewe logo

TOUR FIVE: TECHNOLOGY

Delegates experienced Zalando’s Berlin campus, the innovative heart of Europe’s leading fashion and lifestyle platform. Led by senior executives, they went backstage to explore how Zalando uses AI-powered technologies to innovate for customers, create inspiring and emotional shopping experiences, and build a fully integrated commerce system for brands on and off the platform. The tour included an interactive exchange on the future of online retail.

zalando loog

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STORE TOUR SIGN UPS ARE NOW OPEN

Places on our flagship store tours are available to retail and brand delegates on a first-come, first-served basis. 

Please complete the form, choose your preferred tour, and a member of our team will be in touch in due course to confirm your space.

PLEASE NOTE: The tours run SIMULTANEOUSLY. It is only possible to attend one tour.