Everyone in retail says they care about their Customers. But truly 'Customer-First' retailers act in ways that deepen their relationships with loyal Customers, making them likely to spend more. In previous studies, we've seen that retailers shoppers rated as being the most 'Customer centric' achieved greater sales and market share growth than their lower-rated competitors.

While a Customer-First approach can fuel sales and loyalty, it isn't always an easy road to take. This report looks at what's involved for businesses wanting to start on this journey, covering the five key areas vital to Customer-First success. 

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