FUTURE RETAIL CHALLENGE
The Future Retail Challenge student competition has become an established and popular part of the World Retail Congress. Now in its 7th year, the Future Retail Challenge seeks to promote the future talent in the retail industry across the world. The World Retail Congress partners with retail colleges around the world that are in turn supported by the industry. It is the aim of the Future Retail Challenge to promote the principle of future retail talent, the work that these colleges do, the range of talented students they are preparing for careers in retailing and to bring the students’ fresh thinking and new ideas on retail into the Congress itself.
Retail has been impacted by the rise of discounting, the disruption of digital and the fast fashion that has stretched globally from single country origins.
Traditional retailers in food, fashion and general merchandise are all being impacted in home markets. Taking this base for this years challenge, the task of each team will be: Select a traditional retailer in your country that has been successful. Develop a plan to launch a new competitor to disrupt them and steal market share. It can be food, fashion or general merchandise.
FEP School of Economics and Management (University of Porto, Portugal)
Fashion Institute of Technology New York
Fashion Retail Academy London
Institute of Textiles and Clothing Hong Kong Polytechnic University ITC Team
Universita Politecnica Delle Marche
THE 2016 JUDGES
Judges will be looking at:
- How well they establish and market the brand
- How well the plan is thought out
- How they secured the brand
- How well the offer shows differentiation
- How the business case stacks up financially
- How they plan to build a profitable and sustainable business
- How they apply the concept across multiple channels seamlessly