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As retailers and brands drive for growth in an ever-more challenging retail landscape, international expansion is back on the agenda. But what sets apart successful international expansion in today’s world compared with ten years ago is that it is now dependent on forming the best and most appropriate partnership with a franchise or wholesale operator rather than with owned expansion.
The World Retail Congress is therefore launching a new initiative – the World Retail Brand Partnership Forum – that brings together all those helping shape international growth – to create business critical content and discussion coupled with powerful networking.
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