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Precima

Precima

10 May 2019
Personalisation: Beyond A Name 2017
42% of marketers named personalised marketing as a top priority in 2017, according to the Chartered Institute of Marketing. Personalised marketing research finds that taking a personalised approach to …
Profitable omnichannel order fulfilment remains retail’s elusive holy grail
Retailers are responding to consumer needs by offering greater choice of shipping and delivery options. But, are they equipped to deliver a consistent, profitable customer experience? To enable these …
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