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Turn Brand of We Into Brand of Me
17 Apr 2018
Speaking at the World Retail Congress this morning, Kepron stressed that customer experience happens in a person's brain and said: “We are currently moving to a world of brand of me. What is relevant
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Use the internet to launch brands fast
17 Apr 2018
Henderson said Buzzfeed, perhaps best known for entertainment and humorous videos, had created numerous brands through allowing small teams to experiment. “Resist the urge to plan it, deliberately spr
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View from Italy: Richard Simonin
23 Apr 2020
Richard Simonin
Firstly, I don’t believe people are learning the lessons or studying the evidence from what has happened elsewhere, particularly China. There have been so many conflicting statements from experts and
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Williams-Sonoma CEO named Woman of the Year
18 Apr 2018
Alber joined Pottery Barn as its Senior Buyer in 1995, going on to a newly-created role as President of Williams-Sonoma, leading its global supply chain, distribution and logistics before becoming Chi
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Winning in a high velocity world - a search for speed and direction
06 Jun 2019
OC&C Strategy Consultants
The retail world has changed from one where a once captive customer now has effective and instantaneous choice: for the average consumer, the number of 'accessible' retailers has expanded from 300 to
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