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‘KISS: Keep It Simple Stupid’ by Gavin Aldred

‘KISS: Keep It Simple Stupid’ by Gavin Aldred

18 Apr 2018 Gavin Aldred, Owner & Chairman, Supremebeing.com
I was very happy to be invited to the recent World Retail Conference in Madrid to give a short talk entitled ‘KISS: Keep It Simple Stupid’. Kelly Johnson, who was the lead engineer at Lockheed develop …
How can that be? Well, when the retailer bidding $13.7 billion is Amazon and the medium-sized retailer is Whole Foods then it is perhaps easier to explain. But it does still make you question why ther …
A good story beats traditional ads, says influencer
Ove Pedersen, influencer and the creater of Geeohsnap on Snapchat, makes content for some of the world’s best-known brands. “You have to get people talking about your business,” he said. “The main thi …

A note from WGSN

13 Jul 2017
The consumer is changing, the consumer is more vocal, authenticity affects your bottom line, and a robust social media strategy is a must that we know. WGSN Futures, a series of events across the glob …
A Pioneer Paving the Path to the Evolution of the Industry
The Digital Pioneer of the Year Award was given to Tencent Smart Retail for its unique “connection” power that helps retailers achieve real and substantial growth in this mobile social era. Tencent Sm …
“Sexy helps but unless you’re fit it is not sustainable,” Singh said. The brand has focused on opening flagship stores in key cities around the world. “We narrowed down the cities that play a critical …
Aiming fire at franchisees “who cannot add value” and “landlords who have not yet recognised the seriousness of the market” he stressed the scale and peril traditional retail faces and the urgency req …
An interview with Billie Whitehouse, Co-Founder & CEO, Wearable X
1. How do you think you and your brand are shaping the future of retail? The future of retail is experiential, there is nothing quite like the experience we deliver through our Nadi X. It’s personal, …
How do you think you and your brand are shaping the future of retail? By making retail a channel for comfortable education and exploration instead of an environment centred around sales.  What has bee …
What do you think it takes to be a High Velocity Retailer in today’s climate? Everything in today’s retail environment revolves around the shopper – from product supply, to fulfillment automation and …
An interview with Drew Green, Chairman & CEO, INDOCHINO
1. How do you think you and your brand are shaping the future of retail? Indochino was created out of the belief that the luxury experience of ordering custom clothing should be available to everyone. …
An interview with Jen Rubio, Co-Founder & Creative Director, Away
1. How do you think you and your brand are shaping the future of retail? At Away, we know retail stores need to do more than sell products, so we’re not just selling suitcases in our brick and mortar …
An interview with Karla Gallardo, Co-Founder, Cuyana
1. How do you think you and your brand are shaping the future of retail? We approach design, craftsmanship and our supply chains with intention and integrity in every step. This was not something that …
An interview with Wendy Siu, Founder Heather & March; Advisory Board Member, Laurent-Perrier
1. How do you think you and your brand are shaping the future of retail Being a quality homeware and lifestyle ‘specialty’ store, we prefer to stay humble in terms of claiming how we can ‘shape’ the f …
“Millennials are the most discerning audience. When you’re trying to get to a young audience, being authentic is essential,” said Fishman. When evaluating whether a celebrity is right for your brand, …
Back to the future approach boots sales for Levi's
On day two of the World Retail Congress in Amsterdam, Marc Rosen, Executive Vice President and President of DTC at Levi’s, talked about redefining the future and how taking the best of the past can he …
Speaking in a session entitled ‘The new retailing: Putting ‘responsible innovation’ and trust at the heart of business’ at the World Retail Congress 2017, Alfred Vernis, sustainability academic direct …
Businesses need to lean on smart under 35s
The pace of digital retail is being driven by smart young people, the chairman of Emaar told the World Retail Congress in Madrid today. “I realised my way of doing business is obsolete,” Mohamed Ali R …
Carrefour heads to the cloud to bolster its omni-channel offer
Renaud de Barbuat, CIO of Carrefour and Ron Bodkin, Technical Director of Google Cloud, talked about how to stay ahead of the curve through technology, in the final session of World Retail Congress 20 …
Changing structures can create opportunities says Chobani
The company, which is 10 years old, is also planning to open more cafes although McGuiness stressed that this is largely to grow the brand rather than as a push into F&B. He said: “We have been pionee …
China leads online and offline amid massive shopper change
The world’s second largest economy is changing the way consumers at home and abroad shop online, Chenkai Ling, Vice President of Corporate Strategy & Investment at JD.com, told World Retail Congress d …
For JD.com at the heart of its offer is the “groundbreaking zero tolerance of counterfeit products”, which answers a major concern among Chinese consumers. The company is also able to fulfil 92% of ho …
Complex picture emerging on future of food retailing
The future of food retailing remains less vulnerable to e-commerce than many other categories and the development path for many of the main players will differ by location, category and value accordin …
Consumers dictating that diversity should be at the heart of business
How people see themselves and their personal identity is increasingly significant in people’s choices, not just their buying decisions but the brands with which they identify, Trevor Phillips, Chair o …
Customers are searching for meaning behind brands to build connections
History shows that as societies become more affluent, people want to buy fewer tangible things, said British philosopher, Robert Rowland Smith, at World Retail Congress yesterday. Where does this logi …
Destinations cannot progress if landlords and retailers don't share data
Shopping centres and high streets will not revive or thrive without landlords and retailers being prepared to share data and work towards common goals, World Retail Congress delegates were told yester …
Developments give Chinese villages new lease of life
The Chinese government has brought in developers to connect China to Russia by rail. There will also be better access by sea to the country from Africa and the Mediterranean, through the Silk Road pro …
Don’t be a victim of disruption
To be called a “legacy retailer” in today’s retail world now seems to be code for a format or business that is trading on borrowed time. Whilst there used to be justifiable pride in the fact that a re …
Dutch Prime Minister pledges to back the digital economy
Mark Rutte, Prime Minister of the Netherlands, called on retailers to help improve sustainability and to ensure that products are ethically sourced as he reflected that “retail is undoubtedly changing …
Eight trends for 2019

Eight trends for 2019

30 Jan 2019 Ian McGarrigle, Chairman, World Retail Congress
Eight trends for 2019 The focus for the 2019 World Retail Congress is High Velocity Retail. In describing the ever-faster pace of change that is impacting on retailing, the theme also describes a new …
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